Professional Hair Care cleansing, conditioning and treatment products by L’Oréal Professionnel. Serie Expert has been delivering professional hair care solutions since 2000, with exclusive formulas and active ingredients for all hair needs.
Bring out the artist within and truly play with your hair – molding it into any thinkable shape, form or angle with Tecni. Art hairstyling products from L’Oréal Professionnel.
The days of traditional “grooming” and “beauty” are over. Hair is Hair no matter who’s head it’s on. Our products were developed as a range of hair essentials created for ALL, regardless of gender or hair type.
Born from demand, created by texture experts, tested with every level of curl and coil, and designed to support the curly style chameleons across the world.
Experience ultimate shine and nourishment with this indulgent range that transforms the look of your hair with a glossy, soft, nourished and supple finish.
Actiiv’s Recover is a 2-step, shampoo-based system for men and women experiencing hair loss or wanting to target and combat hair loss before it is visible. Using natural, plant-based compounds, it targets hair loss and thinning at the source and conditioning process that only needs to be used every other day for 5 minutes in the shower!
Combat hair damage from chemicals, environment or mechanical causes with the innovative Pro Fiber long-lasting haircare system which reconstructs and resurfaces the hair fiber.
Pulp Riot has taken the hair world by storm with it’s true-to-tone hair color system. Get the most vibrant and long lasting fashion color designs using this game-changing brand!
INOA by L’Oréal Professionnel is the revolutionary oil-based, ammonia-free, odorless permanent hair color system that provides a unique hair treatment and color. Hair is respected, and scalp is treated gently. Experience natural reflects, sublime shine and perfect coverage.
Majirel hair coloring system by L’Oréal Professionnel is a rich, permanent hair color providing perfect coverage of up to 100% of grey hair.
DIA Richesse illuminates natural hair color through its ammonia-free and tone-on-tone coloration process, for a shiny reflective finish and very soft touch.
Go blonde in the most professional and gentle way, and allow your L’Oréal Professionnel hair color expert to take your blonde hair color game to the next level with minimal damage and maximum effect.